The City of Mesa was looking for a comprehensive review and update of all the marketing materials, signage, and graphics for their Convention Center and Amphitheatre.
The goal of the overhaul was to create a cohesive and impactful look for the center that would align with its brand and support its overall goals. Graphics and collateral, such as icons, posters, brochures, banners, maps, menus and signage were all updated with consistent shape language to ensure the center's image remained confident and professional. The overhaul also included a review of the center's existing technology, such as digital signage and interactive kiosks, to ensure they were up-to-date and in line with the center's new overall aesthetic.
The result of the overhaul is a more polished and professional convention center that effectively communicates its brand and offerings to visitors and planners alike.
The Mesa Convention Center partners with Personal Touch Catering and wanted a custom catering menu booklet to include in their marketing folders.
